The Semiosis Box of Tricks
In this week’s fourth Semiosis 101 episode The Semiosis Box of Tricks, we focus on a metaphor to explain how Peirce’s Semiosis’ sign-action works.for Visual Communication Design (graphic design and illustration).
This box metaphor was devised by Roderick Munday, and I first read it in Daniel Chandler‘s Semiotics: The Basics. It was really helpful in visualising how Peirce’s sign-action worked. With this new understanding I became more confident with how Peirce’s Semiosis mapped more successful to Visual Communication Design.
At long last I felt clearer in how semiotics could be more of a constructive structuring to enhance visual communication during ideation than just an analytical tool to deconstruct the meaning of existing designs. This proactive ‘scaffolding’ potential of Semiosis I discovered at this time made me a convert to Pragmaticism and Peirce.
Do you want to watch the video? Well it can be viewed directly on the Scouse-Scot website homepage until Wednesday 31 August 2022. Then you can find The Semiosis Box of Tricks video in the archive of the Scouse-Scot Semiosis 101 YouTube channel. Check it out. Follow the link above on the Scouse-Scot website homepage.
