When Is A Semiotic Sign A Sign?

When is a semiotic sign a semiotic sign? 

Semiosis 101 Blog - 5 minute semiotic read

What IS a sign? 

Well in Peircean terms, a semiotic sign is not a sign until it is perceived as a sign. 

We are in the context of Pragmatic semiotic theory so to explain how a semiotic sign comes into being, let’s begin with Charles Sanders Peirce. Peirce says, “Nothing is a sign, until it is interpreted as a sign.” In designing semiotic visual communications, the act of interpretation is in the hands of the audience: the reader, the viewer, the user …a fellow human being. If the design or illustration’s intended concept is to connotatively connect with the intended target audience, the visual language needs to… Read the full blog post on semiosis101.substack.com for free.

You can also watch The Truth of When A Sign Is A Sign video on YouTube.